A writer of things.


Stuff I do. Stuff I like. Stuff I think about.

Chuck Wendig on Branding

…a brand is what you put on a cow to represent ownership. A brand is about keeping the herd in a fence. A brand is artifice: a thing levied by a corporate entity onto a product so that we all think a specific thing and get a particular feeling about that product even if that is a lie. A brand burns you. A brand marks you. It is a vulnerability because if you brand yourself one way and then find that doesn’t work or need to re-brand, you’re going to have a hard time. Many authors have found themselves trapped by their own brands. Who wants to read a book by a brand? Who wants to interface with a carefully-orchestrated persona? Be a person. Find your voice. Let your voice be the thing that identifies you. Resist branding. Resist other corporate, businessy labels. Again: be the best version of yourself.

- Chuck Wendig